Throughout the process of my Project Web
assignment I’ve come to understand how much effort and hard work is put into an
advertisement. I’ve never noticed this, for I’ve always been the person watching
them; not creating them. It is easy judge/criticize an advertisement, but it is
very hard to make one. No matter how big or small the ad could be, organization
and planning has to occur. Not only that, but also the use of critical and
creative thinking. This is the lesson that I got out of this assignment.
As appose to other assignments, this
has been the most conflicting one. Why? Because it requires one to think
critically of what exactly to put; so thereby it has a meaningful message. But what
exactly do I mean by critical thinking? Critical thinking is when one follows a
certain style in order to get through the objective of an assignment or dilemma;
and in doing so; they generate ideas, imagine possibilities, and try
relationships between different concepts. Well, that’s exactly what my group
and I tried to do in our advertisement. We tried to focus on one topic first
(the Fast Food topic) and then transition into the next one (the home cooking
subject). In the process, we tried to create relationships between the
different subjects within the topics themselves. For example, when we mentioned
the reasons why people prefer fast food over hom-cooked meals, we immediately
posted several examples that gives an understanding why many people are
affected with the media’s advertisements. These are two famous Carl’s Jr.
commercials that consist of scenes of women exposing a lot of sexual emotions
while eating the meals. This is how many people, especially men, are attracted;
by looking at the female’s anatomy.
But in order for the project to go
as planned, we needed to involve a lot of creative thinking. In other words, we
needed to do use a lot of imagery. Not only are the pictures, videos, links,
and text important in advertising, but also the visual display. Everything has
to have a purpose whether it’s the color, font sizes, background, etc. We as a
group decided that bright colors are adequate for our blog advertisement. Since
the message of our ad is to make people believe that home-cooked meals are a
better decision, we decided on a background that contains pure fruits. The
purpose behind the colors and fruits is to portray happy emotions; thereby our
message is more direct.
Yes, creating an advertisement might
sound easy at first; however, when it comes down to creating one, perspectives
change. It definitely changed mines. It made me stop my judgment/critic over
ads/commercials that normally I would consider boring.
Here is the link to my blog:
